Facebooks New Watch Tab Does Not Look Like a You. Tube Killer at All. On Wednesday, Facebook announced the rollout of Watch, what it is calling a new platform for shows on Facebook. Watch School Of Rock HIGH Quality Definitons. Its yet another foray by the social media company from the business of distributing other peoples content into producing and licensing its own, and differs from its existing video content in that it looks a lot like Netflix or You. Tubes apps. Watch content will be produced exclusively for it by partners, who will take 5. That content will be spread via channels like Most Talked About or Whats Making People Laugh categories that will be determined by how users interact with it. Watch will offer both a live comment feed where users can interact with the wider Facebook audiencesomething that already exists with Facebook Live streamsand the ability to participate in a dedicated Facebook Group for the show. Heres a few shots of what it will look like on various formats, as shown in the press release. It definitely looks slick and polished, but even this initial glimpse hints that Watch is not the You. Tube or Snapchat killer Facebook wants it to be. Facebooks launch programming for the new video section is, uh, not exactly the A list talent one might think a company worth hundreds of billions of dollars could secure. It includes Nas Daily, a show from a guy who quit his job to make one minute travel videos together with his fans from around the world a preview clip is titled We Bought 1. Watch Chasing Amy Online Full Movie there. Burgers a live show where motivational speaker Gabby Bernstein will interact with Facebook users a cooking show where children will attempt to make a recipe and in probably Facebooks biggest grab, one live game of Major League Baseball a week. On Wednesday, Facebook announced the rollout of Watch, what it is calling a new platform for shows on Facebook. Its yet another foray by the social media. Watch The Beaches Of Agnes Youtube' title='Watch The Beaches Of Agnes Youtube' />Another show mentioned in the launch is Returning the Favor, where host Mike Rowe finds people doing something extraordinary for their community, tells the world about it, and in turn does something extraordinary for them. Yet another focuses on the passion and community of big time high school football in Texas. Theres a few more interesting options, like a NASA science show, and a live Nat Geo Wild safari program. But none of this seems particularly edgy or hard hitting. Its the definition of safe. This is the kind of generic filler that forms so much of You. Tubes bread and butterbut if thats all they have lined up, what could possibly lure people from You. Tube itself, which has long been pumping out much more interesting content tailored to virtually every niche interest and community Facebooks content strategy is almost certainly to prove functionality and its ability to drive users to the service, and then try to lure other content producers to the service. News, Sports, Weather, Traffic and the Best Of Houston. But like a number of Facebook products before it, its unclear why publishers would want to use the platform. For example, Facebook Live already allows publishers to stream content like protests or post Game of Thrones commentary live to their pages. They can also push regular video content wherever they want without an exclusive deal, whether its Facebook, Twitter or You. Watch Online Watch Dracula Untold Full Movie Online Film. Tube, and all three of these channels can be embedded elsewhere. Another goal could be to compete with Snapchat, which lots of publishers have started using to push short form video content. Agnes_larger-470x308.jpg' alt='Watch The Beaches Of Agnes Youtube' title='Watch The Beaches Of Agnes Youtube' />But its not clear how Watch will get those users to return by replicating some of Snapchats functionality, especially since the latter companys video content tends to be in reality or unscripted formats which seem nicely in tune with its overall aesthetic. This looks a lot like Facebooks attempt to push publishers into the same kind of walled garden they built with Instant Articles. Large sections of the media were spooked it was a prelude to Facebook choking off traffic to other websiteswhy would Facebook let you link out when they can force you to live in the garden, rightbut the concept has stalled somewhat, as Instant wasnt driving enough additional traffic to offset its lower advertising revenue. Facebook has a tendency to build platforms it just loses interest in. Instant is still around, but in a diminished role as Facebook tweaked its algorithm to drive users to friends posts, video content and most recently another story format to compete with Snapchat. In the past few days, its killed off its standalone Facebook Groups app and Lifestage, a high schoolers only Snapchat knockoff that ended up ranked 1,3. App Stores social media category. Its certainly possible Watch will help Facebook swallow more and more of the internet into its ever expanding gullet. But supplying a nice looking video platform does not automatically create demand, and Facebook has repeatedly stumbled to create a business model that will keep both users and publishers inside of it instead of clicking out. Well see. No word on whether Donald Trumps real news program will get a slot, but we doubt it. Facebook Correction Wednesday, not Tuesday.