Rolex - Wikipedia. Rolex SAPrivately held company. Industry. Watch manufacturing.

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Founded. London, United Kingdom(1. Founder. Headquarters. Geneva, Switzerland. Area served. Worldwide. Key people. Bertrand Gros, Chairman.

Gian Riccardo Marini, CEO[1]Products. Air- King. Cellini.

Day- Date. Datejust. Datejust IIDatejust 4. Daytona. Explorer IIExplorer. GMT Master. GMT- Master IILady- Datejust. Milgauss. Oyster Perpetual. Pearlmaster. Sea- Dweller. Sky- Dweller. Submariner.

Yacht- Master. Yacht- Master IIProduction output. COSC movements (2. Services. Revenue US$4. Owner. Wilsdorf Foundation.

Number of employees. Subsidiaries. Montres Tudor SAWebsitewww.

Rolex SA () is a Swiss luxury watchmaker. The company and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. Founded by Hans Wilsdorf and Alfred Davis in London, England in 1. Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1.

Forbes ranked Rolex 6. Rolex is the largest single luxury watch brand, producing about 2,0. The company is owned by the Hans Wilsdorf Foundation, a family private trust which does not pay corporate tax. History[edit]Alfred Davis and his brother- in- law Hans Wilsdorf founded Wilsdorf and Davis, the company that would eventually become Rolex SA, in London, England in 1.

Watch "Trump's Drug Czar Nominee Under Scrutiny After Opioid Investigation", a CBSN video on CBSNews.com. View more CBSN videos and watch CBSN, a live news stream. Classic Movies on the Web Watch Free Classic Movies Online full length. · NOMOS Glashütte is located in a tiny German town in the mountains near the Czech Republic border. The town was founded by a monk centuries ago and has. Rolex SA (/ ˈ r oʊ l ɛ k s /) is a Swiss luxury watchmaker. The company and its subsidiary Montres Tudor SA design, manufacture, distribute and service.

Wilsdorf and Davis' main commercial activity at the time involved importing Hermann Aegler's Swiss movements to England and placing them in high- quality watch cases made by Dennison and others. These early wristwatches were sold to jewellers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked "W& D" inside the caseback. In 1. 90. 8[5] Wilsdorf registered the trademark "Rolex" and opened an office in La Chaux- de- Fonds, Switzerland.[4] The company name "Rolex" was registered on 1. November 1. 91. 5. The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P.

Hess and James Dowling says that the name was just made up.[6] One story, never confirmed by Wilsdorf, recounts that the name came from the French phrase horlogerie exquise, meaning "exquisite clockwork"[7] or as a contraction of "horological excellence". Wilsdorf was said[by whom?] to want his watch brand's name to be easily pronounceable in any language.[8] He also thought that the name "Rolex" was onomatopoeic, sounding like a watch being wound. It is easily pronounceable in many languages and, as all its upper- case letters have the same size, can be written symmetrically. It was also short enough to fit on the face of a watch.[8]In 1. Kew Observatory awarded a Rolex watch a Class A precision certificate, a distinction normally granted exclusively to marine chronometers.[8]In 1.

Wilsdorf left England due to wartime taxes levied on luxury imports as well as to export duties on the silver and gold used for the watch cases driving costs too high[7] and moved the company to Geneva, Switzerland, where it was established as the Rolex Watch Company. Its name was later changed to Montres Rolex, SA and finally Rolex, SA.[4] Upon the death of his wife in 1. Wilsdorf established the Hans Wilsdorf Foundation, a private trust, in which he left all of his Rolex shares, making sure that some of the company's income would go to charity. Wilsdorf died in 1. In December 2. 00.

Chief Executive Patrick Heiniger for "personal reasons", the company denied that it had lost 1 billion Swiss francs (approx £5. Bernard Madoff, the American asset manager who pleaded guilty to an approximately £3. Ponzi scheme fraud.[9] Rolex SA announced Heiniger's death on 5 March 2. As of 2. 01. 7[update] Rolex watches continue to have a reputation as status symbols.[1. According to the 2.

Brand Z report, the brand value is estimated $8. Innovations[edit]Among the company's innovations are: Automatic movements[edit]The first self- winding Rolex wristwatch was offered to the public in 1. Harwood which patented the design in 1. This not only made watch- winding unnecessary, but kept the power from the mainspring more consistent resulting in more reliable time keeping.

Quartz movements[edit]Rolex participated in the development of the original quartz watch movements. Although Rolex has made very few quartz models for its Oyster line, the company's engineers were instrumental in design and implementation of the technology during the late 1. In 1. 96. 8, Rolex collaborated with a consortium of 1.

Swiss watch manufacturers to develop the Beta 2. Rolex Quartz Date 5. Omega Electroquartz watches. Within about five years of research, design, and development, Rolex created the "clean- slate" 5. Rolex Oysterquartz.[1. Water- resistant cases[edit]Rolex was also the second watch company to create a water resistant wristwatch that could withstand pressure to a depth of 3.

Wilsdorf even had a specially made Rolex watch (the watch was called the "Deep. Sea") attached to the side of Trieste, which went to the bottom of the Mariana Trench. The watch survived and tested as having kept perfect time during its descent and ascent. This was confirmed by a telegram sent to Rolex the following day saying "Am happy to confirm that even at 1. Best regards, Jacques Piccard".[7]Collections[edit]Rolex produced specific models suitable for the extremes of deep- sea diving, caving, mountain climbing, polar exploration, and aviation. Early sports models included the Rolex Submariner (1. Rolex Oyster Perpetual Date Sea Dweller.

The latter watch has a helium release valve, co- invented with Swiss watchmaker Doxa, to release helium gas build- up during decompression. The Explorer (1. 95. Explorer II (1. 97. Mount Everest expeditions. Another iconic model is the Rolex GMT Master (1. Pan Am Airways to provide its crews with a dual time watch that could be used to display GMT (Greenwich Mean Time), which was the international time standard for aviation at that time and was needed for Astronavigation during longer flights.[7]Certified chronometers[edit]Rolex is the largest manufacturer of Swiss made certified chronometers. In 2. 00. 5, more than half the annual production of COSC certified watches were Rolexes.[1.

To date, Rolex still holds the record for the most certified chronometer movements in the category of wristwatches.[7]Ceramic bezels[edit]Rolex first used its "Cerachrom" ceramic bezel on the GMT- Master II in 2. They are available on the Submariner, Sea Dweller, Deepsea, GMT Master II and Daytona models. In contrast to the aluminum bezel which it replaced, the ceramic bezel color does not wear out from explosure to UV- light and is very scratch resistant.[2. Wristwatch Tudor Prince Date Day, Ref.: 7.

Rolex SA offers products under the Rolex and Tudor brands. Montres Tudor SA has designed, manufactured and marketed Tudor watches since 6 March 1.

Rolex founder Hans Wildorf conceived of the Tudor Watch Company to create a product for authorized Rolex dealers to sell that offered the reliability and dependability of a Rolex, but at a lower price.[2. The number of Rolex watches was limited by the rate that they could produce in- house Rolex movements, thus Tudor watches were originally equipped with off- the- shelf movements while using similar quality cases and bracelets.[2. Historically, Tudor watches have been manufactured by Montres Tudor SA using movements supplied by ETA SA. Since 2. 01. 5 however, Tudor has begun to manufacture watches with in- house movements. The first model introduced with a in- house movement was the Tudor North Flag. Following this, updated versions of the Tudor Pelagos and Tudor Heritage Black Bay have also been fitted with an in- house caliber.[2.

Tudor watches are marketed and sold in most countries around the world including the United States, Australia, Canada, India, Mexico, South Africa, some countries in Europe including the UK, South Asia, the Middle East and countries in South America, particularly Brazil, Argentina and Venezuela.